The benchmark of excellence
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The Hampshire Business Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Retail Sales Excellence Award
Selling to the public with skill and care.
About this category
This award recognises an individual, team, store or business that excels at selling to consumers, whether in store, by phone or online. Judges look for sales results, the quality of the customer experience and the way staff are trained and supported.
Eligibility
- Open to retail salespeople
- Store teams and consumer facing businesses
Judging criteria
- Sales results
- Customer experience
- Product knowledge
- Training
- Repeat business
Qualitative criteria
- Warmth
- Honesty and a genuine wish to help customers choose well
Metrics
- Sales per hour or per visitor
- Conversion
- Average transaction value
- Repeat customers and reviews
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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