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The Hampshire Business Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Best Sales Transformation Award
Changing how a business sells, and proving it worked.
About this category
This award recognises an organisation or team that has transformed the way it sells, whether through a new strategy, structure, market or model. Judges look for a clear reason for change, how it was led and the results that followed.
Eligibility
Open to organisations and teams that completed or substantially advanced a sales transformation during the qualifying period.
Judging criteria
- Case for change
- Leadership of the change
- Execution
- Adoption
- Measurable results
Qualitative criteria
- Honesty about what was hard
- Care for the people affected
Metrics
- Before and after revenue
- Win rate
- Cycle length
- Cost of sale
- Adoption and staff retention through the change
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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