The benchmark of excellence
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The Hampshire Business Award celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Best Customer Acquisition Campaign Award
A campaign that brought in customers who stayed.
About this category
This award recognises a sales or joint sales and marketing campaign that won significant new customers. Judges look for a clear target audience, a creative approach and results measured in customers and revenue, not only in leads.
Eligibility
Open to organisations and teams for a campaign that ran during the qualifying period.
Judging criteria
- Targeting
- Creativity
- Sales and marketing alignment
- Customers and revenue won
- Return on investment
Qualitative criteria
A distinctive idea executed with discipline.
Metrics
- New customers
- Revenue won
- Cost per acquisition
- Conversion rates and early retention
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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